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The term blog is short for web log. It is a website which has regular comments, reviews, video and graphics. A blogger uses his/her blog site to give his/her personal opinion or comment to a topic.

A blog can be created by an individual or a corporate entity. Individual blogs are the most popular. Corporate blogs can be used as a tool for internal communication, external marketing tool or as a public relations tool. There are other blogs created by groups, societies and clubs.
Blogs are meant to be read by others who visit the web. There are millions of blogs on the web, and you cannot be sure if your blog will be read. The following points will make your blog popular and always on top of blog search engines such as Bloglines, Blogscope and Technorati.

1. Topic. Blogging on a topic that you understand well gives readers an opportunity to get well researched information. This ensures that such readers regularly visit your blog either to get more information on a subject under discussion or to give feedback on your comments.
2. Writing style. Your writing style should be pleasant and appealing. The language you use determines whether your readers will want to read more from you or not.
3. Links. Link your blog to other websites that have relevant information to your topic. This ensures that more readers have the opportunity to get to know about your blog.
4. Citation. When you write and report on true facts, your blog can be cited or quoted by other bloggers. This gives more readers a chance to read your blog.
5. Reliability. Being reliable and regularly updating your blog makes your blog reliable and more readers will visit it.

Having a popular blog is every blogger’s dream. Doing some or all of the above actions can greatly go a long way in making this a reality.